Subcategory of a larger market is a micro - niche.
But first, let's define what a micro-niche is per the dictionary.
A micro niche is a subcategory of a larger market. A micro niche is most often defined by the demographic or psychographic attributes of this subcategory's consumers.
The second question is do you know your niche?
So the definition of a niche is a specialized segment of the market for a particular kind of product or service:
So you must first have a niche before you can have a micro niche.
If you need help finding your niche, contact us on the web at Onelifeagency.com
What are micro niches?
In general, a micro niche represent a small part of consumers and clients from a broader market. If you use shoes as an example, a micro niche would be men’s running shoes, men’s formal shoes, red leather men’s shoes, and thousands of other specifications. That would be like having a coaching business and offering many other benefits and services With micro - niche you only get the people that are looking for that particular niche. It’s not a larger market but a smaller specialized market. Call One Life Agency at 904-353-2793 Onelifeagency.com